category Corporate Events

Six Corporate Event Ideas To Inspire You In 2018

As we start to plan for the essential corporate events of the year, event planners are on the lookout for the most creative corporate event ideas that will get people talking and make the event memorable. If you are tasked with planning or managing a corporate event in 2018, then read on for six of the best corporate event ideas to inspire you in 2018.

  1. Alternative payment

If you are looking for a way to launch a product or service, or simply a team building event for workers and colleagues, then the alternative payment set up is a fascinating concept that offers benefits to guests and the business running the event. The alternative payment looks at trading a skill or task for the price of food on offer.

For example, if you are launching a fitness or healthy eating program, then you can offer exciting, healthy food by asking your guests to ‘pay’ for it by exercise. You can have exercise bikes and treadmills available allowing people to earn their food.

For networking or skills sharing event, people can pay for food and drinks by offering a service, completing a task. What you then build up is a talent pool as well as valuable feedback and information that can help to craft your business or product.

In fact, with alternative payment, the possibilities are endless, and it can be adapted to suit a whole range of situations.

  1. The immersive experience

To really take your corporate event ideas to the next level, consider a multi-sensory experience. Multi-sensory is an impressive delivery while being at the height of fashion as mindfulness takes hold. Multi-sensory experience can involve a plethora of content. For example, the event food can be part of a journey, inviting guests to enjoy the smell, touch, taste, sound and vision of different dishes to awaken every part of the body.

You can also use a multi-sensory experience to create a narrative. Ideal for engaging guests throughout the whole event and making every aspect of the event tie in together.

  1. Treats for sharing

With social media playing a significant part of marketing for businesses, corporate events are the perfect time to capitalise on your marketing campaign. Throughout your event, you can offer prizes, experiences and exclusive access to VIP areas just from getting the word out there about your business and event.

Offer rewards to those who share your brand on social media such as Twitter, Instagram and Facebook. Sharing your organisation and event with their network will improve your exposure and show your audience that you know how to throw a party.

  1. A community event

If your brand is all about giving back and supporting the community around you, then a community event is an excellent idea to bring everyone together. It can also help to build relations which can often be strained regarding businesses in the community. For a start, a GPS treasure hunt is a great way to get people discovering the area and finding out more about the location.

Secondly, volunteering for projects can also help to give back to local charities and forge valuable ties with people in the area. It is also a fantastic way to improve your business reputation and market your brand. End the day with a celebratory meal for all involved to enhance networking and thank everyone for being a part of your community.

  1. Improve a skill

Nowadays, everyone is looking for self-improvement methods across all aspects of life. Your corporate event can help to take advantage of this by offering people the chance to learn a new skill. Depending on your brand this can vary, but popular skills could include cookery classes, dance classes, mindfulness and meditations and even 3D printing workshops.

Whatever theme works for your business, you can find a way to have a workshop or masterclass to help everyone feel the benefit of being part of your corporate event. Not only does learning a new skill means everyone gets to take home knowledge, but it can also improve brain function and give improved performance for other tasks too, so it might just benefit your business in the long run. One of the better corporate event ideas?

  1. Festivals

Festivals have been a huge trend, and it is time for your event to capitalise on the trend and create your own festival. Once you have found a suitable location, it is easy to create a festival vibe with pop-up food stalls, a stage for performers and a collection of entertainers milling around the event. It creates a really relaxed vibe and allows people to experience a festival for themselves without coping with the camping.

Depending on your budget you can really go to town with a festival theme by offering everyone branded wellies or ponchos as well as having top rate performers such as singers or comedians to give your festival a distinctive edge.

How To Organise A Company Event In Six Easy Steps

While organising a corporate or company event can be a great way to raise your profile within the company and increase your experience in events planning. A company event can be a stressful event to plan. With a tremendous amount of money invested by a business and a level of expectation from employees, worker as well as customers and supplied, it is crucial to have an event that is both high-quality and makes a positive impact.

Follow our six easy steps to organise a company event.

Step one: define the event

One of the most common ways for an event to fail is the lack of definition from the start. Before you plan the event, its location and its content, you need to decide what the event is for and how it will work.

Whatever message you want your event to portray, from a celebration of a successful project or year or an awards ceremony or even a marketing event or project launch. The message of the event should be clear so that the whole occasion can unfold naturally. Appropriate activities and entertainment should be chosen in accordance with your theme, whether it is a relaxed, informal gathering or a black-tie event.

The best way to ensure your event is well defined it to come up with objectives of what you want the company event to achieve. Set the goals, reflect and measure them; that way you’ll make sure your event stays true to the message.

Step two: consider content

Following on from deciding the message, how are you going to get this message across during the event? Whether you choose guest speakers, demonstrations, team building activities or a meal. Consider the content that you want to include in the event and that will help you to structure the event allowing enough time and helping with important decisions such as venue, capacity, dates and start times.

For each aspect of content, ask yourself: does this add value to the event and portray the right message? If the answer is yes, then you’ll have great content that is crucial to your corporate event’s success.

Step three: start booking

One of the most challenging aspects of planning a company event is managing the many suppliers needed. Once you have decided the event, the theme and content; it is time to start sourcing the appropriate suppliers who can bring your event to life. Before you begin contacting suppliers, it is wise to have a list of essential details to hand such as;

  • Number of guests
  • Duration of the event
  • Dietary requests
  • Accessibility requirements
  • Size of space required for you and your other suppliers.

You’ll then need to ask the suppliers for crucial information such as costings, insurance and cancellation policies.

Keep a note of every phone call and email, so you have all the details available in case an aspect is missed. For some suppliers and complex events, it may be worth using a project management tool so you can update all of the suppliers at the same time and they can communicate among themselves if needed.

Step four: communication

As well as maintaining contact with suppliers and keeping everyone in the loop for updates, additions and change, you need to communicate the event to the most important people: the guests. Utilise all the networks that you have at your disposal whether that is the company intranet, social media, emails or physical invitations. Make sure to spread the word and promote the event as something that is unmissable.

It is the people that make the event, so make sure that it is well-promoted so that it attracts guest and sets a positive tone for the whole event. Remember, misleading claims will cause a negative atmosphere which can kill the ambience of your event. Be honest, clear and enthusiastic to make your event a success.

Step five: budget

For company events, unexpected situations can occur, and with these, deviations usually bring additional expense. When budgeting, make sure to have a reserve put by so that you have to finances available for unforeseen costs and to accommodate additional requirements.

Keep your budget documentation up to date at all times, so you don’t miss any aspect or supplier out of your costings. It may be worth utilising a specific software to help you keep track of all your expenses easily.

Step six: be original

A sign of a great event is a talking point or an impression you’ve left which sticks in somebody’s mind. Consider the attention to detail and try to come up with new and innovative that leaves a great impression. So many company events and conferences pass people by as they are all a similar setup.

Try and think outside of the box to come up with a new idea, focus point or an unusual approach to a standard event aspect such as the awards ceremony or catering to make your event remarkable.